Our Story

We created NiiPPY during our time at university after wanting to combine our love for fashion, sustainability, and finding beauty in unique objects. Starting as a sustainable fashion blog and podcast in 2019, we gradually evolved into a brand and, by 2021, proudly hosted our first-ever London pop-up. Three years on from the start of our journey and a lot has changed! We have grown our worldwide community of #niippsters and hosted several exciting pop-ups. We have moved into our first studio in Dalston and can't wait to share the next chapter of our adventure. 

With each collection, we aim to redefine the nature of the 'trend' and push the boundaries of sustainable fashion. We meticulously select materials that look great and have minimal environmental impact, with sustainability being at the core of everything we do. We started NiiPPY when we needed more sustainable options when shopping for ourselves. We are conscious of everything that goes into the brand, from recycled shipping boxes and tissue paper to ocean plastic buttons and deadstock fabrics. 

Our commitment to creating artistic basics with longevity and style at the forefront remains unwavering, and we're thrilled beyond words to see where this journey takes us next. 

To learn more about our production methods, see Our Responsibility page.